When ZEN Windows and Conservatories approached me to do some SEO work, I knew straight away that we needed to take a more holistic approach.

They had some fundamental issues with their branding and online presence. Although ZEN had a great reputation across the Bristol area with glowing reviews, their online presence didn’t reflect the quality of their service. This left ZEN at a distinct disadvantage against local competitors.

The goals were clear from the outset:

• Elevate the ZEN brand to reflect the quality of their customer service
• Improve the website experience for visitors across all devices

The Approach

Together, we embarked on a digital transformation that covered every aspect of their online brand identity.

Brand Workshop

We kicked off this journey with a one day brand workshop. Working closely with owner Paul Axton, we took a deep dive into what their brand represented. In particular, we looked at the brand values they wanted to embody and how best to communicate this to customers.

This collaborative effort laid the foundation for a more cohesive brand strategy. Something that would resonate with their customers.

Brand Strategy

Working with owner Paul Axton, we took a deep dive into what their brand represented and the values they wanted to embody. This laid the foundation for a more resonant and cohesive brand strategy.

Brand Identity

Armed with these insights, I developed a brand strategy that aligned with ZEN's business goals, and customers.  This blueprint guided the new brand identity, logo design and marketing copy.

The new Logo

New Website

Working closely with our designer partner, Studio Free, we updated their logo and website concepts. I built the new website on the Wix platform which provided all the functionality they needed.

The end result was a website that is visually appealing, easy to navigate, and optimised for search engines.

The new ZEN Windows, Doors and Conservatories website.

The Transformation

This digital transformation has repositioned ZEN as a formidable brand in the local glazing market.

Their website now serves as a powerful digital showroom. Their brand proposition is much stronger and conveys their brand values in a clear manner.

Paul Axton, the Managing Director of ZEN, summed up the impact eloquently:

"It's always daunting hiring professional contractors for ambitious projects, but with Gary it was only a short time into the project that I knew we had made the right choice, and I was happy it was Gary driving! The journey ended on time, as planned, and I could not be more delighted with Gary or the outcome of our rebrand and new website.  

Gary has not just refreshed our brand; he’s revitalised our entire business. Our new brand presence truly reflects who we are and the quality of our work. It's been a game-changer in how we compete and grow in a competitive market."

Since the relaunch, ZEN has seen an increase in both website traffic and bookings. They're now competing head-to-head with local rivals and gaining market share. They are now a brand that stands out in the local market.

Your Digital Transformation Awaits

Is your business ready for a similar transformation?

With over 15 years of expertise in digital marketing and a proven track record of success, I'm here to help businesses like yours thrive in the digital age. Let's chat about how my Digital Transformation Package can elevate your brand and drive growth.

Get in touch today to start your journey to digital excellence.