With over 15 years in digital marketing, I bring a wealth of experience, from spearheading technical SEO strategies for international giants like Emirates Airlines to shaping the digital marketing landscape for leading UK brands.
SEO, digital marketing and website development has been a foundational part of my career since I started back in 2002. I’m essentially a T-shaped marketer with a depth of expertise around technical SEO.
Having been a front-end web developer before I moved into marketing, the technical aspects of SEO have been second nature for me. I know the technical challenges involved in building websites as well as how to avoid many common mistakes.
Having also worked in digital marketing roles, my philosophy is how digital marketing channels work together for optimal results.
My philosophy is about taking a more holistic approach to marketing and thinking less about marketing channels individually. By thinking of marketing goals this way, better results can be achieved and at reduced cost.
Gary Moyle
Brands I've worked with
Over the last 15 years, I've had the privilege of collaborating with some of the largest brands in the UK and internationally. During my tenure at NetBooster, I led technical SEO strategy for Home Retail Group and worked closely with the Argos and Homebase search teams to grow their organic search performance.
I also led the international SEO strategy for Emirates Airlines whilst at NetBooster. Alongside my team, we optimised the emirates.com website for 140+ different country and language combinations making it one of the most technically challenging international SEO projects in the world.
During this time, I worked for a number of other ecommerce brands including Laura Ashley, The Range and The Post Office. My focus has consistently revolved around the implementation of KPI-driven SEO campaigns, delivering measurable and impactful results. I conducted presentations for their internal marketing teams and led SEO and content workshops, contributing significantly to their awareness and understanding of SEO.
Between 2016 and 2020, I spearheaded the digital marketing strategy for Funeral Guide which resulted in it growing to be the largest funeral website in the UK with over one million visits per month. During this time, I led and mentored a dynamic team of digital marketing professionals and established myself as a core member of the leadership team.
My journey in digital marketing has been one of continuous learning and commitment to helping businesses thrive online. It’s something I find rewarding and I’m always looking to discover innovative approaches to marketing.
I like to keep up the latest Google algorithm changes such as HCU and also update my Google Analytics Qualifications (GAIQ) when necessary.
Industry Publications & Events
Furthermore, I have had the privilege of presenting at prestigious SEO events, including SMX London and BrightonSEO. I have also contributed to industry publications such as Moz.com and Econsultancy.
Moz.com
Along with my colleagues from NetBooster, I produced an analysis on long tail SERPS to better understand the changing face of search behaviour. We went on to present this fascinating study at Brighton SEO and received some very positive feedback.
Mission Imposserpble (Blog Post)
One Click Curve to Rule Them All (Brighton SEO slides)
EConsultancy
I contributed to the Econsultancy 2014 SEO Best Practice Guide and their blog post about planning and strategy for SEO where I discussed the goals and objectives companies should have when it comes to SEO.
Econsultancy SEO best practice guide
NetBooster
When I was Head of SEO at NetBooster UK I recorded this video about what has changed in natural search (SEO), what new opportunities and challenges marketers will face, and how to continue to be successful in natural search in the future.
How natural search is evolving
Further Information
For more information about my experience visit my LinkedIn profile. Check out my Twitter profile for regular posts about SEO, crypto and web 3.0.
