SEO is a longer term marketing strategy and one that requires patience. However, like a good farmer, you sow the seeds, and in time, you’ll be rewarded with a wonderful crop.
SEO is a powerful marketing channel that fits in well with most digital marketing strategies. It provides great ROI over the long term and can be applied to almost any sector or business niche.
My SEO services are built around the key Google principles of EEAT (which stands for “Experience, Expertise, Authoritativeness, and Trustworthiness) to ensure your content stands the best chance of ranking well in Google.
With AI being used to create so much content online, it’s also important your content is valuable, accurate and authentic. I’ll make sure your content is best in class so that it aligns with Google’s recent focus on providing helpful content (read more about Google’s Helpful Content Update).
By choosing me to manage your SEO, you can be confident that your business will do well in the long term and not be vulnerable to search engine updates. My strategy is not about gaming the system, just building great content that Google and other search engines love.
My SEO services include the following;
SEO strategy
I can work with you to develop a customised SEO strategy that aligns with your business goals and target audience. This will be focused on getting your business in front of the right people at the right time. I’ll help you understand customer intent and how this related to your industry and business.
As part of my SEO strategy, you can expect to receive comprehensive keyword research, content strategy and on-page optimisation that improves the relevancy of your website.
Technical SEO
I identify and fix technical issues that can hinder your website's performance in search engine results. This includes identifying problems with your site structure such as fixing broken links, spotting content that hasn’t been indexed by search engines and identifying low quality pages.
I will also optimise the loading speed of your website to improve user experience and increase your website's performance in search engine results.
You can expect a thorough audit of your website that is easy to read, has priorities based on ROI and provides actionable recommendations.
International SEO
If your business targets customers in multiple countries or languages, we can help you optimise your website for international search engines and audiences. There are a unique set of challenges for large international websites and I’ve seen first hand some of the problems that can arise from trying to target multiple languages and territories.
I’ll help you identify any problem areas and provide a comprehensive solution to get your international SEO back on track.
Ecommerce SEO
I have extensive experience in optimising ecommerce websites for search engines and can help you drive qualified traffic and sales to your online store.
Large ecommerce websites can bring a lot of technical problems that hinder search engine performance. I have significant experience working with large ecommerce platforms which allows me to quickly identify and resolve these issues.
From initial analysis and diagnosis through to training and coordinating with in-house teams, I’ll be able to unlock your website's full potential.
SEO Training
I've delivered one-to-one SEO training and SEO workshops for many leading brands including the Guardian, Argos, The Post Office. Discover more about my SEO training courses and bespoke workshops.
Contact me to learn more about how my SEO services can help your business succeed online.
FAQs
Can I afford your SEO services?
I'm happy to tailor an SEO package to suit your business and budget so don’t worry too much about cost. We’ll discuss that as part of your free marketing review. You may find all you need is a few days of consultancy to get your business on the right track.
Why should I choose you?
I have over 15 years experience working in the field of SEO and I've had the privilege of collaborating with large brands like Emirates Airlines, Home Retail Group, Laura Ashley, and The Post Office. I've spoken at many events and have been published in some of the leading SEO blogs and best practice guides.
Why is SEO important to businesses?
Imagine you have a shop in Cornwall – you'd want people passing by to notice, right? Same online. SEO helps your website show up when people are searching for what you offer. More visibility means more potential customers finding you before your competitors.
What is the biggest challenge in SEO?
Think of SEO as a puzzle. The trickiest piece? It's the ever-changing Google algorithm, it’s constantly evolving. Staying on top of it requires continual learning and hands-on experience. This is why it’s best to leave it to an expert.
How long before I start seeing results?
Try and remember that SEO isn't a sprint; it's more like a marathon. It takes time for Google and other search engines to notice your efforts. Usually, you'll start seeing improvements in a few months, but substantial changes may take longer (around 6-12 months). It’s important to keep making progress, and the results will roll in – like the tide in Cornwall, slow but powerful.
