Blog

My blog is focused on helping you understand the opportunities in digital marketing. I’ll cover everything from technical and international SEO through to digital strategy and branding.
September 4, 2025
Stay In Your Lane & Build SEO Authority

Winning in SEO today means narrowing your focus and leading with genuine expertise. In an AI-driven world, here's what you need to understand.

September 1, 2025
Content in the Age of Generative AI: Why Writing Still Matters

The zero click era is well and truly upon us and AI is drowning the internet in average content. Does content still matter?

August 19, 2025
The New Language of AI-Driven SEO

Discover the new language of AI-driven SEO. From AISEO to zero-click search, learn how AI platforms are reshaping visibility, trust, and online discovery.

August 12, 2025
SEO Advice for Small Businesses in 2025

Practical 2025 SEO tips for small UK businesses. Learn how to rank on Google, appear in Maps, and get recommended by AI assistants like ChatGPT.

May 27, 2025
Is Google About to Have Its Blackberry Moment?

Google may be facing its iPhone moment. As AI rivals challenge the search giant’s dominance could it be nearing an extinction level event?

January 18, 2025
Why Google Is Ignoring Your Meta Descriptions (And How to Fix It)

Frustrated by Google ignoring your SEO meta descriptions? Learn why it happens & how to optimise them for better visibility in search results.

August 13, 2024
Revitalising the ZEN Brand with a Stunning Digital Transformation

When ZEN Windows and Conservatories approached me to do some SEO work, I knew straight away that we needed to take a more holistic approach.

March 25, 2024
What Is a Brand Strategy and What Are the Benefits for Small Businesses?

With so much noise in today’s world, it can be hard to stand out from the competition. Discover how investing in a brand strategy can transform your small business into a memorable brand that your customers love.

March 20, 2024
New Client: ZEN Windows and Conservatories Digital Transformation

Exciting news! I'm pleased to announce that I'll be working with ZEN Windows and Conservatories on a digital transformation project that will take their business to the next level.

March 19, 2024
Unpacking 15 Years of Digital Marketing Experience: Lessons and Unconventional Wisdom - Part One

In this post, I share some of the insights gained from my experiences collaborating with clients and teams at agencies, startups, and as an independent consultant.

March 18, 2024
New Client: Spearheading the SEO Strategy for Answer4u

I'm excited to share that I'll be working with Answer4u to spearhead their SEO strategy.

March 18, 2024
Fancy Pants AI: How Generative AI Is Shaping The Future of Digital Marketing

Fancy pants AI. It's all the rage these days but what do these projects look like and how are brands using Generative AI to boost their online visibility?

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About Me

Expert digital strategy, branding, SEO, content marketing, and web design. With over 15 years of experience, I provide tailored digital marketing solutions to help businesses grow online.
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